Biography

Tom helps organizations navigate the intersection of human creativity and emerging technology.

As Group Design Director at Huge, he leads multidisciplinary teams creating AI-enabled products and intelligent experiences for clients like SharkNinja and Google. Known for building strong client partnerships and developing high-performing teams, Tom’s work focuses on leveraging AI thoughtfully—enhancing rather than replacing human judgment—to drive measurable business growth while maintaining exceptional user experience.

Before Huge, Tom spent 8 years at IDEO guiding teams through complex product innovation, brand development, and service design for global clients. His approach combines strategic business thinking with hands-on craft, ensuring creative work connects directly to business outcomes.

Over 25 years, he’s built expertise across consumer goods, retail, financial services, healthcare, and public sector work. Notable projects include product innovation for Google, reimagining Android.com uniting Shark and Ninja as a best-in-class e-commerce platform, and leading digital transformation for state government services.